Here's the first half of 2015. Sometime last year, a marketing committee was formed to promote the branding efforts of the County. Our marketing efforts were to be restricted to certain colors, font, and logo. As we implemented the new policy, you'll notice the change in flyers as they become more bland in color as we move forward. On the other hand, we are able to work around that by using free images, texture, and font sizes and placement.
These images were designed for a monitor, so in marketing a program, I design a legal size for the monitor, a letter size for posting in the lobby, a pdf letter size for online posting on our calendar, and a business card size for handouts. For the bigger programs, I will design a 24x36 poster for one of the poster rolling racks placed in the entry way.
This particular craft program was a huge success. When looking back, perhaps the success was due to the time and date of the program. I decided to push the program back to 5:00 PM instead of the usual 7 o'clock evening programs that I do.I also posted the program about two months ahead of time instead of the usual one month of marketing time. It was also just before Valentine's Day and I noticed a few teen couples and groups attend the program. A bunch of supplies were donated for this one, found a $20 box template cutter from Michaels, gallon ziploc baggies from the 99c Store across the street (can we be so lucky!) and put together kits. Kits are awesome for craft programs. Minimal mess. Fullhouse.
I will say the facilitator for this program is a retired US History Junior High teacher. So far, his passion for this program has resulted in many successes in the students completing the naturalization process. We found a gem here.
As part of the employee incentive program, this library assistant agreed to a few programs in the library system. He asked our library if he could facilitate this program and we were able to. Due to the popularity of the antiques roadshow, it brought people in with their ancient wares.
POPULAR program. I was able to track down this persons contact through networking with other library systems. A very informative and kid friendly program, and of course brought out the fans.
I will say the facilitator for this program is a retired US History Junior High teacher. So far, his passion for this program has resulted in many successes in the students completing the naturalization process. We found a gem here.
As part of the employee incentive program, this library assistant agreed to a few programs in the library system. He asked our library if he could facilitate this program and we were able to. Due to the popularity of the antiques roadshow, it brought people in with their ancient wares.
POPULAR program. I was able to track down this persons contact through networking with other library systems. A very informative and kid friendly program, and of course brought out the fans.
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